Importance of Bulk SMS for Small Business

At the moment, bulk SMS Service messaging is one of the most inexpensive and widely used forms of communication with consumers. People enjoy its brevity, quickness, and immediacy which can be especially attractive when you’re in a customer engagement conversation. With such a variety of affordable advertising options for mobile carriers, giving up on text message marketing is not an option if you want to reach your consumers effectively today and in the future.

Did you know that 97% of US cell phone users have text messaging capabilities? Here are some reasons why setting up a bulk SMS marketing campaign might be an excellent idea to give your business or organization the exposure it needs.

1. Lightning Fast Delivery

On the other hand, bulk SMS ensures you deliver your message on time. Delivered to lakhs of numbers at one go, it would be delivered quickly. Send high-impact texts to your targeted audience by running marketing campaigns on the go. Create awareness with product promotions or offer custom key phrases for timely marketing opportunities. Bulk SMS ensures that your brand is kept active with consistent marketing messages to consumers across the length and breadth of the country.

2. SMS Marketing is Inexpensive

The more time you invest in your marketing strategy, the greater your chance of success. And SMS marketing is a great way to do this because it’s inexpensive and easy to implement. For just as little as Rs. 7000, you can reach 100000 customers in seconds. With this economic efficiency and high return on investment, bulk SMS marketing is an almost essential marketing tool for all small to medium-sized businesses.

3. Customizable Campaigns

Bulk SMS Service is the most cost-effective and reliable mobile marketing platform that can be deployed to engage with your customers. With Customizable Promotional bulk SMS or Transactional Bulk SMS Campaigns, you get to target your audience through precision-based marketing campaigns such as Event Promotions, Brand Awareness Campaigns, Billing, Payments, and many more!

4. People Don’t Ignore Texts

Did you ever receive a text message from someone and feel like there was an urgency to respond as soon as possible? If so, this is because people do not ignore text messages. Nearly 18.7 billion text messages are sent every day, and the number is expected to reach 40 billion by 2022. These numbers show us how important texts are when it comes to marketing. If you want to be in the game, you’ll need to use bulk SMS across your entire strategy so that you can stay in touch with customers, prospects, and even partners.

5. Impressive Conversion Rate

Bulk SMS has experienced a 300-450% conversion rate, leading the way in user acquisition. This is because Bulk SMS messages are delivered instantly to recipients’ inboxes, with no need for them to open an email or navigate to a landing page. It can be used to promote products, services, surveys, offers, and more. You will receive a higher response rate than with any other marketing strategy with SMS.

6. Cost-Effective

Bulk SMS Service is the most cost-effective method marketing. You don’t have to spend millions of dollars on television commercials or spend days and nights praying for a billboard to be seen by your target audience. Bulk SMS Marketing is a powerful marketing tool that every business owner should be taking advantage of. It’s cost-effective and can reach lacs of customers with a single message.

7. Greater Audience Reach

Soon, your marketing strategy will be made even more effective when you add bulk SMS to your repertoire. SMS marketing is a low-cost and effective way to reach a wide audience, with a high ROI per message, in a time when consumers are rapidly abandoning traditional channels in favor of digital ones. But Bulk SMS Service can be a great help in reaching your targeted audience and getting more returns on investment (ROI).

Top 10 Industries that Reported Texting with Customers in 2019

8. High Open Rate

Advertising to a mobile audience has become common marketing practice. This is mainly because mobile marketing enables businesses to reach billions of people across the world, each with differently tailored marketing messages. The future doesn’t seem so far away when one considers that by 2020 more than 6 billion people will be using smartphones for activities like browsing the Internet, ordering groceries, paying bills and sending bulk SMS messages.


9. Campaign success visibility

Bulk SMS messaging accounts for nearly 70% of all text messages sent on mobile phones across the world. Its widespread use is indicative of how it can provide an effective channel for reaching vast numbers of people with promotional information or offers. At Domainadda, we offer real-time data and detailed graphical analytics, like the number of messages delivered, timestamps, the status of the message, and much more.


Bulk SMS has significantly evolved in the last decade. It is now considered to be a powerful marketing tool with long-term effects on an organization’s success.

Why not check out Domainadda’s Transactional Bulk SMS Service or Promotional Bulk SMS Service and talk to our support team about a FREE demo. Call us on +91-9021265071 and get started today.

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