Businesses rely on different aspects to find success. With technology, marketing solutions have become easy and simpler. Text messaging marketing is one such marketing solution that allows businesses to reach their audience and build their services. Furthermore, services like bulk SMS service to your entire clientele allow you to tap into more business and get better results.
Although many businesses feel that text or bulk SMS marketing services are a thing of the past, the truth is far from it. Text messaging is a powerful marketing tool. Text marketing helps your business to adopt faster forms of communication, is convenient for your business and its consumers; and is an engaging way to interact with your consumers.
If you consider using bulk SMS service for your business, you’re right. There are many ways to make use of the service. Fitting any business, these services help an organization or a business do better, reach more audiences, and operate in a way that results. If you have a financial service model for a business, your business, too, can make use of these solutions. Here are some options for your business to make use of:
1. Payment and Appointment Reminders
Businesses benefit greatly from sending payment and appointment reminders. Don’t believe us? Statistics show that 75% of millennials feel that receiving an appointment reminder is helpful. Furthermore, many smartphone users, as per studies, feel that receiving reminders helps them worry less, as they have one less thing to worry about.
For organizations operating in the financial sector, sending payment and appointment reminders will help their consumers feel confident. Furthermore, such services help your consumers set up appointments or make payments as per the dates.
A reminder text message marketing solution will help your business and your consumers. As consumers find ease with their tasks, they will remain associated with your business for longer. In other words, sending payment reminders for electricity or mobile bills and more is crucial for a financial business.
Reminder text messages will allow your consumers to remember the task of payments. Furthermore, as a financial sector service provider business, your organization should send reminders for payments and appointments a few days before. And these reminders should be frequent so that your consumers don’t forget the important tasks. This will lead to better service for your consumers, which will benefit your business.
2. Notifications and Alerts
Notifications and alerts through text messages need no introduction. A business in the financial sector and banks should have a Transactional SMS service that helps you ensure that your consumers have the information of every transaction on time.
Bulk SMS is the service that allows your business to send alerts or reminders to your consumers to inform them about important information. These SMS notifications and alerts could be but are not limited to information about a new product, money transactions, welcome messages, or confirmation messages.
Furthermore, these SMS options could also offer details on order confirmations and how to track them. For a financial service business, this feature holds as well. Your business could send over documents or cards, and it is then these kinds of messages that will help your consumers.
3. Promote New Products and Services
Text messages have been used for promoting new products and businesses for ages. This benefit or manner of using Promotional bulk SMS service is not new. However, in modern times, promotions have changed a little.
Today, businesses in the financial sector and banks offer information on a new product through text messages. However, the messages aren’t only limited to the actual customers and potential customers. To use this service for your business, you can add a direct link to the product page.
4. Real-time Payment Updates
One of the primary benefits of bulk SMS marketing is that it allows your business’ audience to get instant alerts. Real-time updates for transactions are a benefit that is an undying attribute of modern-day financial businesses and organizations.
Consumers these days are always on alert. With theft and online scams, consumers, be it of a banking organization or an equity service provider, like to know the status of transactions. And above that, the consumers feel more confident trusting a business if the business sends instant alerts for withdrawals or deposits.
An SMS marketing solution for a financial business and banks allows your organization to build on its dependability and trustworthiness.
5. Enhance Customer Support
Another way to use SMS marketing for your financial sector business is to offer customer support. For example, if you have a banking business, you can send frequent messages to call your customer number to report grievances or get help. Similarly, you can also program messages for each transaction your consumers receive and alert, and a supporting number for customer care to call if they did not make the transaction.
Financial businesses benefit immensely from such services. This helps the business to serve its customers better.
Any business benefits greatly with the help of SMS service solutions. Such services allow a business to improve the customer journey and customer experience. You can personalize your SMS service solutions to fit the needs of the business and your customers.
Apart from this, you can also use bulk SMS services to educate your consumers. You can educate them on new products, how to use debit and credit cards, and much more. It is common for businesses in the financial sector to educate their consumers about fraud and how to keep themselves protected. That’s one example of educating your consumers.
Please request a free demo of our SMS solution today. For more information in text marketing for your banks and financial service companies or would like to know more about our services talk to our friendly customer care team on +919021265071 or email [email protected]
Shailendra Jha is the founder of Domainadda, a Mumbai-based Digital Marketing firm. Our end-to-end services include bulk SMS, Domain, Hosting, Servers, DLT, Email & Whatsapp marketing. Shoot me a quick email to see how I can help you!