As many companies have already found out, email marketing service is a powerful way to grow your customer base and stay in touch with them. But with so many different channels competing for their attention, it’s hard to know exactly what will work. About 80% of SMBs found email marketing to be the best strategy for customer retention, whereas only 44% of respondents found social media to be the key tactic. In this article, you’ll learn 6 email marketing tips that can help you hit your goals in 2022!
1. Personalize your email campaigns
Emails are often the best way to get in contact with your customers, but they are also one of the most difficult marketing channels to master. Many people see email campaigns as a waste of time because they ignore them or delete them without reading. That’s why it’s important to personalize your emails by adding an element of personality. It could be something small like using a person’s name in the subject line, or something bigger like adding a personal message in the email itself.
2. Make your subject line compelling
This is the first thing your prospect will see when they open their email. A compelling subject line will make them more likely to open it and less likely to delete it before reading. Your subject line should be brief, relevant, and creative enough to spark interest. Personalized subject lines can generate up to 50% higher open rates. According to Hiten Shah, “33% of email recipients open email based on the subject line alone.” Use these power words to increase email open rates.
3. Include a Call to Action (CTA)
Your CTA should be a button or link on your thank you page that points to a landing page where the reader can subscribe.
Here are a few examples of CTAs to use in your email marketing campaigns:
- Shop now
- Learn more
- Shop now. Get 50% off.
- Yes! I want one.
- Claim your coupon
- Buy it today
- Order now
- Get free shipping
- Watch now
- Reserve your seat
- Claim your birthday coupon
- Read more
- Our gift: 15% off
- Read the full story
- Let me know what you think!
- Register now
- Download now
- Hear her story
- Act now
- Get the app
- Book your tickets
- Count me in!
- Sign me up
- Register for our webinar
- Start your free trial
- Upgrade now
- Like us on Facebook
- Take a survey
- Let us know how we did
- Book your appointment
- Find out how
- Stay connected on social media
4. Analyze your audience
You need to know who your audience is in order to email them the right content. Ask yourself these questions: What are their buying habits? What do they want? What are their concerns? When we understand our audiences we can create emails that speak to them on a personal level and get better engagement rates.
5. Find the right sending time
When it comes to email marketing, timing is everything. We all know that you should send at the optimal time but what does that even mean? It means that every industry has a different “optimal” time to send out emails.
Sendinblue broke things down based on these six types of businesses:
|Business Type||Best Day to Send an Email Campaign||Best Time to Send an Email Campaign|
|Software/SaaS||Wednesday||2:00 – 3:00 PM|
|Marketing Services||Wednesday||4:00 PM|
|Offline Retail/Hospitality||Thursday||8:00 – 10:00 AM|
|Professional Services (B2B)||Tuesday||8:00 – 10:00 AM|
|NGOs (Nonprofits)||Tuesday or Wednesday||3:00 – 4:00 PM|
|Overall||Tuesday or Wednesday||10:00 AM or 3:00 PM|
6. Automate Your Emails
A way to use automation is to set up a series of email templates and send them according to the specific activity a subscriber is doing, such as logging in to a webinar or submitting a contact form. You can also automate your emails by setting up a rule that sends an email to your subscribers when they have been inactive for a certain period of time.
When is the Best Time to Send an Email?
Sendinblue also found that click through rates were high through 6:00 p.m. and sometimes, even 7:00 p.m. During this time frame, people may be commuting home from work via train or bus, or are already at home checking their emails.
Send Email at the Best Times for Most Opens and Clicks
Plan Your Email Schedule Around the Best Days to Send, Start with a schedule that looks like this:
As we enter the new year, it’s important to look back and reflect on what has been achieved, and what should be put behind us.
We have a team of experts that will help you create your customized email marketing plan. If you want to start reaching more leads with your emails, contact us online or call us today at +91902-126-5071 to speak with a strategist!
Shailendra Jha is the founder of Domainadda, a Mumbai-based Digital Marketing firm. Our end-to-end services include bulk SMS, Domain, Hosting, Servers, DLT, Email & Whatsapp marketing. Shoot me a quick email to see how I can help you!