In the era of smartphones, Mobile communications is a necessity in today’s world. The truth is that people are always on the go nowadays, with their attention divided between multiple devices at all hours of the day. This means that it’s harder to catch their eye with an SMS campaign. SMS marketing is an effective marketing strategy for entrepreneurs who are looking to improve their customer engagement. For this purpose, you need to choose the right form of marketing that can deliver your message instantly. And that’s when SMS Marketing will become essential for all startups! In this article, we will discuss 7 reasons why you should use SMS marketing to grow your startup!
1. Increase Customer Engagement
SMS marketing is a powerful tool for any business and can be used to build customer engagement with your business. It’s an easy and inexpensive way to keep in touch with your customers and provide them with the information they need. With Bulk SMS service, you don’t have to worry about things like pop-ups or banners that interrupt the user experience.
The most important aspect of SMS marketing is that it is incredibly affordable. You can send an unlimited number of messages for only a few rupees per plan, which means that you can start with a small budget and work your way up. It doesn’t take much time to set up the system, either, so you’ll be able to start marketing immediately.
3. Increased Outreach
For startups, it’s difficult to build an audience of potential customers through just one marketing channel. Bulk SMS marketing provides a way to reach out to people with multiple devices at once. Whether they have a smartphone or a vintage cellphone, they are eligible to receive your updates through SMS as long as their device is on. This way, they will have no excuses to hear about your business.
4. Enhanced Tracking
With Bulk SMS service, you can send your message to a group of people with the appropriate age, gender, interests, and location. You can also track whether they opened your message or if they are opening your messages. Based on these results, you can then tailor future messages to be more appealing to that individual.
5. No Installations or Signups
SMS marketing is a simple and low-cost method of sending an unlimited number of text messages to a shortcode. Your customers do not need to perform any installations or signups and you don’t need to spend developing mobile applications – this makes it perfect for small business owners who have limited time or staff.
5. It Delivers Instantly
One of the most important reasons why SMS marketing is so important for startups is because it delivers instantly. This makes it the perfect marketing strategy for getting your message out to your customer base quickly and easily.
6. Sustainable Way of Advertising
If you are not already using Bulk SMS marketing, it might be time to start. It is a great way to advertise your business on a sustainable way, compared to all the paper and printing required for door drop marketing. You can send text messages using a Domainadda API. This will allow you to send SMS messages at a very low cost and with great results.
For our clients, we create value by providing quality bulk SMS service in top cities of India.
Shailendra Jha is the founder of Domainadda, a Mumbai-based Digital Marketing firm. Our end-to-end services include bulk SMS, Domain, Hosting, Servers, DLT, Email & Whatsapp marketing. Shoot me a quick email to see how I can help you!